Thanks to a change in a state law reducing the number of hotel rooms a casino must have to get a license Atlantic City might see it's first new casino since the Borgata opened in 2003. Hard Rock International is set to move forward with plans to build a $300 million casino and hotel on the Boardwalk. When the law was changed it was hoped that just this type of growth would be spurred.
Having a new casino hotel, especially one with the fun reputation the Hard Rock has, could surely help draw more people to Atlantic City. The city needs so much more though. Once you walk through the doors into a casino you forget where you are. The experience is designed to overwhelm your senses. However, unlike Las Vegas, once you walk out the doors the reality of Atlantic City slaps you in the face.
The city needs to become a destination, not just a place for a day trip. Attractions need to be built so you can't see the whole place in one day. The surrounding areas need to be cleaned up. Atlantic City is sort of like the plain, unexciting girl you know you can have any time. Where as Vegas is the hot, wild woman you rarely, if ever, get a chance with.
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